ABOUT AURORAH JEWELRY
For as long as I can remember I’ve had a fond appreciation for fashion though I haven’t a clue why. My mom would have been a hippie had she been born a decade earlier and I was born and raised in Maine. Not exactly the fashion capital of the world. Nonetheless, I recall as a small child trying to instill good fashion sense into anyone that would listen. In kindergarten I had to have the pin striped jeans, in 1st grade saddle shoes, in second grade, pearl heard dangle earrings and sashes galore. My mom went to the ends of the earth to find my yearly obsession.
My passion and I continued to mature together. I suppose growing up middle class with extremely limited shopping options, no internet and a burning desire for all the high end trends taught me how to be resourceful. I quickly became an expert on how to mix and match a few of the quality staples a la mode and accessorize the hell out of them. Call it a gift, talent, whatever you will…I chose a different career path. Naively I assumed that studying what I loved in college was like mixing business with pleasure.
Eventually I tied the knot and became a stay at home momma. But the “je ne sais quoi” never died. Then one day when my children began lower school I found myself with a lot of time on my hands. And so the concept of creating a jewelry line of exactly what I wanted for myself, now and as the young girl back in Maine, was born. Aurorah is about women who want high quality, luxury statement jewelry, that will take an ensemble from ordinary to extraordinary at a coveted price point. Be true to who you are and what you love no matter how long it takes you to get there and like Aurorah the #Skysthelimit!
xo Sarah Doyle